Taiwan beer sold much more expensive in Taiwan compared to China: Liberty Times

Central News Agency

DPP legislator Huang Wei-cher yesterday blasted the Taiwan Tobacco & Liquor Corporation (TTL), a state-run enterprise, for selling its best-seller beer at a much higher price in Taiwan than China with a difference of NT$11 dollar per bottle.

“Taiwan Beer is too expensive in Taiwan and the TTL seems to brag about it,” noted Huang at a press conference, adding that TTL should take quick action to alleviate people’s anger.

Huang noted that even after the tax difference between the two sides of Taiwan strait is well considered, consumers in Taiwan still have to pay higher for the beer. As a state-run corporation, the TTL should take people’s feelings into consideration and accept further investigation from Consumer Protection Commission and MOEA, added Huang.

In response to the accusation, You Hang-liu, the Deputy General Manager of TTL, said that the beer is sold cheaper in order to expand the market share in China, adding that TTL still makes money despite the price-cutting.

TTL yesterday also released a statement that the state-run company will never let their cheaper products in China back to Taiwan, which is feared to endanger works of local personnel.

TTL emphasized that markets in Taiwan and China are equally important for them and the strategy to hit China market is unconditionally endorsed by TTL labor union and the board of directors.

Source: Taiwan beer sold much more expensive than China: Liberty Times

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