This was an interesting article out of PC World.
Lenovo, HP Lead Way into Rural China PC Market.
It's not very often that the English tech media ventures deep into China's heartland and they do a good job highlighting the different strategies PC vendors are using.
HP also has a van that visits universities, clients and IT expos to show off PCs and teach people how to use them. In June the bus visited a rural elementary school near Chongqing, an inland Chinese metropolis. HP staff gave talks and showed the animated movie "Kung Fu Panda" as they displayed the company's PCs to students.
The fact that a lot of China's future netizens will be coming from outlying rural areas means big money for those PC makers that play the game correctly.
HP has grown to become the second-largest PC vendor in China, where it took 14.2 percent of the market in the second quarter, according to IDC. Lenovo, a Chinese brand, led the market with a share of 28.5 percent.
They don't mention any Taiwanese PC vendors, however. I'd have to imagine that Acer, ASUS, GIGABYTE, MSI and the like are all looking north for future revenue as well.

Add comment